Our mission at Positive Retail is to help retailers grow and succeed through reliable, scalable technology and practical solutions that evolve with their business.
We are committed to building long-term relationships with our customers through honest advice, dependable service and knowledgeable, responsive support. By putting people before technology, we aim to make a real difference to the businesses we work with.
We also believe in creating a positive, supportive and collaborative working environment where our team can develop their skills, share knowledge and grow professionally.
Excellence Through Partnership
Retail continues to evolve, and businesses need technology that can keep pace with changing customer expectations and operational demands.
We work with retailers to review their existing systems, identify opportunities for improvement and find solutions that support their business goals. Whether you are looking to improve stock control, connect your online and in-store operations, or prepare for multi-store growth, we are here to help.
Are you getting the most from your retail technology? Speak with our team to discuss your current setup, explore your options and discover how the right retail management solution could support your next stage of growth.
Positive Retail is proud to be a Guaranteed Irish member, supporting the values of buying Irish, working Irish and supporting local businesses.
As an Irish-owned company, we are committed to helping businesses across Ireland grow through reliable retail technology, practical advice and ongoing support.
We believe in the strength of Irish businesses and are proud to play our part in supporting local communities, creating opportunities and contributing to the Irish economy.
Retail Excellence Partners
We are proud partners of Retail Excellence Ireland, Ireland’s largest retail industry body, representing over 2,200 retail companies. Our partnership reflects our commitment to supporting Irish retailers, staying connected with the industry and contributing to the future of Irish retail.
Through events such as The Retail Retreat and our involvement in the Retail Excellence Awards, we value the opportunity to connect with retailers, share knowledge and celebrate innovation across the sector.
We were also proud to be named Supplier of the Year finalists in both 2024 and 2025, recognising our team’s continued dedication to delivering reliable retail technology and excellent customer support.
Meet the team
Damien O’Driscoll
Managing Director
Damien has over 15 years of experience in retail technology, specialising in solutions such as Microsoft RMS, RMH and LS Business Central. He has extensive experience helping retailers improve their systems and streamline operations.
He holds a Master’s degree in Business Studies from IMI, alongside further qualifications in strategy, innovation, leadership and management.
Damien leads a team of experienced retail professionals, delivering practical, tailored solutions backed by real-world industry knowledge.
Goran Rapaic
Accounts Executive
Goran brings a strong blend of financial expertise and hands-on retail experience. With a keen eye for detail, he ensures that every figure is accurate and aligned, supporting reliable reporting and informed decision-making across the business.
His background in retail gives him a practical understanding of day-to-day operations, allowing him to approach accounting with both precision and real-world insight. Goran plays a key role in maintaining accurate financial records, supporting reporting processes, and helping the business stay organised and efficient.
Emma McSweeney
BUSINESS ANALYST DIRECTOR
Emma has extensive experience in technology, having worked with innovative global businesses including IBM and Sun Life. She has also held senior management positions in both the public and private sectors, including Technology Manager at SFI.
She holds a Science degree from Maynooth University, a Higher Diploma in Data Science and a Diploma in Project Management (PMI), alongside a Six Sigma Green Belt and additional Business Analysis qualifications.
As a Project Manager, Data Scientist and experienced leader, Emma brings valuable expertise and a passion for continuous learning to the Positive Retail team.
Sarah HANES
mARKETING eXECUTIVE
Sarah looks after all things marketing at Positive Retail, managing everything from day-to-day activity to long-term strategy. She is responsible for our social community, ensuring consistent communication, engagement, and brand presence across all channels.
She also leads the planning and execution of key yearly events, including our annual Visual Merchandising webinar, helping to bring valuable insights and ideas to our retail audience.
Sarah holds a Master’s degree in Digital Marketing from Dublin City University and has extensive experience in business administration and retail. This combination allows her to approach marketing with both creativity and a strong understanding of how retail businesses operate in practice.
Gosia Wysocka
TECHNOLOGY MANAGER
Gosia has over a decade of experience in retail and distribution, with expertise in data analytics, project management and business analysis. She holds a Master’s in Chemical Engineering and a Higher Diploma in Computer Technology from Belfast University.
She specialises in retail software, including Microsoft RMS, RMH and LS Business Central, providing tailored training and consultancy. Gosia has led projects with businesses such as Dunnes Stores, ECCO Shoes and Conn’s Cameras, with a particular focus on using retail data to improve business operations.
Gyorgy Naftoli
Support Technician
With over a decade of retail experience, Gyorgy has worked his way up from the shop floor to senior management roles in world-renowned brands such as Pandora, Nespresso, and the LEGO Store. His journey through multiple levels of retail gives him a deep, practical understanding of how stores operate and what retailers truly need from their technology.
Gyorgy uses this experience to deliver reliable, empathetic support to clients. Having been on the receiving end of retail challenges himself, he is uniquely equipped to understand the pressures of busy stores and provide solutions that make a real difference. From troubleshooting issues to ensuring smooth day-to-day system use, Gyorgy prides himself on keeping retailers confident in their POS technology.
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