Meet The Team
Damien O’Driscoll
Managing Director
Damien has over 15 years of experience in retail technology, working with point of sale software such as Microsoft Retail Management System (RMS), RMH, and LS Business Central. He has supported a wide range of retail businesses in implementing and improving their systems to run more efficiently and effectively.
Damien holds a Master’s degree in Business Studies from IMI, along with additional qualifications from the Irish Management Institute and UCC, with a focus on strategy, innovation, leadership, and management.
He is committed to leading a team of experienced retail professionals, ensuring clients benefit from real-world industry knowledge and practical, tailored solutions that meet the needs of modern retail businesses.
Emma McSweeney
BUSINESS ANALYST DIRECTOR
Emma has extensive Technological Experience, working with some of the worlds most innovative businesses such as, IBM and Sun life. Emma along with holding a senior management position in Positive has held Senior Irish Management positions in both the public and private sector, including Technology Manager, SFI. Emma holds her primary Degree in Science from Maynooth University, a H Dip in Data Science along with a Diploma in Project Management PMI. Emma also holds a Six Sigma Green Belt along with many other Business Analysis qualifications. Emma a keen learner, Project Manager, Data Scientist and a great leader within our progressive Team.
Gosia Wysocka
TECHNOLOGY MANAGER
Gosia is a retail and distribution professional with over a decade of experience in the industry. She holds a Master’s in Chemical Engineering and a Higher Diploma in Computer Technology from Belfast University, and brings strong expertise in data analytics, project management, and business analysis. She is an expert in retail software, including Microsoft Retail Management System (RMS), RMH, and LS Business Central, delivering tailored training and consultancy to help clients get the most from their systems. She has led a number of projects with companies such as Dunnestore, ECCO Shoes, and Conn’s Cameras, and specialises in using retail data for in-depth operational analysis.
Gyorgy Naftoli
Support Technician
With over a decade of retail experience, Gyorgy has worked his way up from the shop floor to senior management roles in world-renowned brands such as Pandora, Nespresso, and the LEGO Store. His journey through multiple levels of retail gives him a deep, practical understanding of how stores operate and what retailers truly need from their technology.
Gyorgy uses this experience to deliver reliable, empathetic support to clients. Having been on the receiving end of retail challenges himself, he is uniquely equipped to understand the pressures of busy stores and provide solutions that make a real difference. From troubleshooting issues to ensuring smooth day-to-day system use, Gyorgy prides himself on keeping retailers confident in their POS technology.
Ian Farrington
Sales & Business Development Lead
Ian Farrington is the Sales and Business Development Lead at Positive Retail, working closely with retailers across Ireland to deliver EPOS and retail technology solutions that drive efficiency and growth.
With a strong background in retail and hands-on industry experience, Ian takes a practical, consultative approach—helping businesses identify the right systems to streamline operations, improve visibility, and scale with confidence.
He is passionate about helping retailers embrace smarter ways of working, using technology to unlock better decision-making and long-term success.
Sarah HANES
mARKETING eXECUTIVE
Sarah looks after all things marketing at Positive Retail, managing everything from day-to-day activity to long-term strategy. She is responsible for our social community, ensuring consistent communication, engagement, and brand presence across all channels.
She also leads the planning and execution of key yearly events, including our annual Visual Merchandising webinar, helping to bring valuable insights and ideas to our retail audience.
Sarah holds a Master’s degree in Digital Marketing from Dublin City University and has extensive experience in business administration and retail. This combination allows her to approach marketing with both creativity and a strong understanding of how retail businesses operate in practice.
Goran Rapaic
Accounts Executive
Goran brings a strong blend of financial expertise and hands-on retail experience. With a keen eye for detail, he ensures that every figure is accurate and aligned, supporting reliable reporting and informed decision-making across the business.
His background in retail gives him a practical understanding of day-to-day operations, allowing him to approach accounting with both precision and real-world insight. Goran plays a key role in maintaining accurate financial records, supporting reporting processes, and helping the business stay organised and efficient.
OUR MISSION
The mission of Positive Retail is to provide scalable retail solutions enabling our customers to grow and develop in a rapidly evolving world.
We aim to ensure great relationships with our customers by delivering unparalleled support through reliability, professional technical
support, and the most advanced retail solutions. We maintain a friendly, fair, and creative work environment ensuring
continual upskilling and personal growth for our employees.
