Klaviyo: The Smarter Way to Grow Your Store
Klaviyo is an email and SMS marketing platform that helps businesses communicate with their customers. It makes it easier to send personalised messages, promote products, and keep customers engaged.
Klaviyo integrates with RMH (Retail Management Hero), as well as eCommerce platforms like WooCommerce and Shopify. This allows businesses to connect customer and sales data, create targeted campaigns, and improve their marketing efforts.
Klaviyo and RMH Integration
The Klaviyo integration with RMH (Retail Management Hero) makes it easier for retailers to connect their customer data with their marketing activities. When a new customer is added to the POS system, their details are automatically created in Klaviyo, removing the need for manual data entry and keeping customer information up to date.
With a simple workflow set up in Klaviyo, new customers can automatically receive a welcome email after being added to RMH. This email helps introduce your brand, confirms their connection with your store, and allows customers to provide consent to receive future marketing emails. This creates a smoother customer experience while helping businesses build a stronger, more engaged customer database.
Turn Customer Data into Marketing Opportunities
Your customer database can be one of your most valuable marketing assets. However, simply collecting customer information is not enough. Retailers need a way to use that information effectively.
By connecting RMH with Klaviyo, retailers can make it easier to move from collecting customer data to using it as part of their marketing strategy. Instead of manually exporting information and creating lists, an integrated approach can help reduce repetitive administration and create a more efficient marketing process.
Klaviyo can also help retailers create more personalised communications. For example, customers can be grouped into different segments based on the information available to the business. This can make it easier to send relevant messages rather than sending the same communication to every customer.
For retailers with both physical stores and eCommerce websites, connecting customer and marketing data can be particularly useful. With RMH, WooCommerce or Shopify and Klaviyo working together, businesses can create a more connected approach to customer engagement across different channels.
Automate Your Customer Communications
Marketing automation can save retailers time while helping them maintain regular communication with their customers. Once a workflow has been created, Klaviyo can handle certain communications automatically based on the information and triggers available within the system.
A welcome email is just one example. Retailers can build wider customer journeys around their marketing strategy, helping them stay connected with customers without every communication having to be sent manually.
Automation can also help create a more consistent customer experience. Customers receive communications as part of a planned journey, while retailers can spend more time focusing on other areas of their business.
Why Connect Klaviyo with Your Retail Systems?
For retailers, integrating marketing with their existing retail technology can make customer data more useful. Instead of keeping sales, customer and marketing information in separate systems, an integration can help bring these areas closer together.
The benefits can include:
- Reducing manual customer data entry
- Keeping customer information more organised
- Creating targeted email and SMS campaigns
- Automating welcome communications
- Building more personalised customer journeys
- Making better use of customer data
- Supporting customer engagement after the sale
- Connecting in-store and online customer experiences
Klaviyo, combined with RMH and your eCommerce platform, can give retailers a stronger foundation for customer marketing. By connecting the systems you already use, you can create a more efficient approach to managing customer data and communicating with your audience.
