Christmas is one of the busiest times of the year for retailers, but it can also be an expensive time for customers. With gifts, decorations and festive shopping adding up, many customers are looking for ways to spread the cost.
Offering layaways gives customers the option to reserve their Christmas purchases and pay in instalments before collecting them.
The good news is that if you use Retail Management Hero (RMH) POS, you already have this feature built into your system!
What are layaways?
Layaways allow customers to reserve products in-store and pay in instalments, with the full balance due by an agreed date before collection.
Layaways are a built-in feature of RMH POS. Your team can easily create customer orders, record payments and track outstanding balances. This allows customers to spread the cost of their purchases while securing the products they want.
How can your store use layaways this Christmas?
Start promoting layaways before the Christmas rush to encourage customers to shop early and spread the cost of their purchases.
For example, a customer visiting your store in November might find the perfect Christmas gift but prefer not to pay the full amount upfront. You can offer them a layaway, allowing them to reserve the item, pay in instalments and collect it once the balance is cleared.
Promote your Christmas layaway service through in-store signage, social media and email newsletters. Encourage your staff to mention it at the checkout, particularly when customers are making larger purchases.
Benefits of Layaways for You and Your Customers
Layaways offer advantages for both your retail business and your customers, especially during the busy Christmas season.
For your customers, layaways make Christmas shopping more affordable by allowing them to spread the cost of gifts and reserve popular products without paying the full amount upfront.
For your business, they can help secure sales early, encourage repeat visits and bring payments into your store throughout the season. Offering flexible payment options can also help build stronger customer relationships and encourage loyalty.
Make the Most of Your RMH POS System
You don’t always need additional software to introduce new ways of working in your store. RMH POS already includes a layaway feature that can help you offer more flexibility to your customers this Christmas.
At Positive Retail, we help retailers get more from their POS systems. Whether you need help using existing features or want to explore ways to improve your store’s day-to-day operations, our team is here to help.
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