Positive Retail

The Power of Customer Loyalty
for your Retail Business

Customer Loyalty can be defined as a customer’s sustained commitment to purchasing from and being faithful to a certain brand. By providing personalised experiences, positive customer services, as well as rewards for loyalty, businesses can foster an emotional connection with their consumers. 

Understanding loyalty can facilitate the development of successful strategies that will not only help acquire new customers, but also focus on retaining your current ones. 

Loyal customers can keep a business running, and builds a strong foundation. Brands that have high churn rates do not have a stable foundation and are prone to collapse. 

Customers nowadays seek more than just a product, they want a great experience, and to know you’ll provide that for them. 

Benefits of Customer Loyalty

Repeat Purchasing 

Loyal customers return to the brand to buy additional products or services. Acquiring loyal customers is crucial as they provide a steady stream of revenue for your business. 

Decrease Marketing Costs

Retaining existing customers is more cost-effective than acquiring new ones.  By acquiring loyal customers, they can refer the business to others via word-of-mouth reviews and lower your marketing costs. 

Gain Competitive Edge

Today’s marketplace is crowded and competitive, and businesses need an additional advantage to be able to survive. Loyal customers are less likely to buy from your competitors and will defend your company against negative reviews

Feedback and Reviews

Loyal customers will offer valuable feedback and reviews. This feedback can assist the business in creating a more strategic plan to better meet the needs of customers. 

Higher Revenue

Loyal customers tend to purchase more frequently and buy additional products or services. This boosts your businesses overall revenue. 

A well-rounded loyalty program combines the following elements, creating a positive customer experience and fostering brand loyalty. 

Transactional Loyalty

Targeted discounts and offers for repeat purchases are effective. They encourage customers to return and can be a valuable part of any loyalty program. 

Social Loyalty 

Social media engagement is essential in today’s world. Inviting customers to share posts, tag friends, or join in social campaigns can generate excitement about your brand. When content goes viral, it naturally reaches a broad audience, making it a great way to turn your customers into brand advocates. 

Emotional Loyalty

Recognizing special occasions like birthdays or holidays is a powerful tool for emotional connection. It shows that the brand cares about the individual.
Emotional loyalty goes beyond discounts—it builds a lasting bond with customers.

𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐋𝐨𝐲𝐚𝐥𝐭𝐲

Rewarding customers for engaging with your brand (e.g., subscribing to newsletters, watching videos) keeps them connected. This can be an effective way to make sure your marketing efforts reach loyal customers.

𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐋𝐨𝐲𝐚𝐥𝐭𝐲

Referral programs can be invaluable. When happy customers refer their friends, everyone benefits. Acquiring new customers through referrals is much more cost-effective than other methods.

What Loyalty Solutions does Positive Retail offer?

At Positive Retail, we understand the important role of customer loyalty in the success if your business. That is why we offer comprehensive loyalty solutions within both Retail Management Hero (RMH) and Lightspeed POS, and Omnichannel Loyalty with bLoyal. 

RMH Built-In Loyalty

RMH Loyalty is built into the RMH point-of-sale system. It is crafted to support both single and multi-store retail environments, providing a comprehensive solution to build and manage customer loyalty.

Here are some of its key features:

Earn & Spend System: Customers accumulate points through purchases, which they can redeem for rewards. This system is fully customizable to align with your stores specific requirements.

Tiered Loyalty Programs: Establish various customer tiers and offer incentives to drive higher spending and increased engagement.

Versatile Reward Options: Customers can earn points by buying particular items, reaching spending thresholds or purchasing grouped products. Points can then be redeemed for discounts, free items, or percentage/dollar off rewards.

Promotional Scheduling: Effortlessly schedule and manage promotions to keep your customers engaged and returning.

Comprehensive Reporting: Access detailed reporting features to gain valuable insights into your loyalty program’s performance.

Lightspeed Loyalty

Lightspeed POS offers two types of loyalty programs: 

1. Custom Loyalty amounts: Set a fixed loyalty amount for specific products. When a product with custom loyalty amount is sold, the customer earns this fixed value, regardless of any discounts applied to the retail price.

 2. Default Loyalty Amounts: Determine a loyalty value based on the earning ratio set in your store. Products with regular ratio based loyalty amount adjusted based on the new price if there are any changes or discounts. 

These flexible loyalty options within Lightspeed POS allow you to tailor your loyalty programs to fit your business model, ensuring you can reward your customers effectively, and foster long-term loyalty. 

Omnichannel Loyalty with bLoyal

bLoyal is a feature packed omnichannel loyalty and rewards program designed for businesses at all stages of growth. bLoyal seamlessly integrates with RMH, giving you access to an unrivalled set of loyalty program management tools that will help you achieve your business goals. 

With bLoyal, you will benefit from: 

  • Powerful Promotions
  • Flexible Loyalty Programs
  • Auotmated Subscriptions
  • Recurring Order Management
  • Omnichannel SignUp
  • Dynamic Segmentation
  • Loyalty Analytics
      and more. 

bLoyal provides all the tools you need to maximise your customers lifetime value. It simplifies onboarding new customers and offers great ways to promote your products and engage with customers in real-time. 

By leveraging Positive Retail’s loyalty solutions offered within RMH and Lightspeed POS, and bLoyal Omnichannel Loyalty, you can create robust loyalty programs that enhance customer engagement, drive repeat business, and ultimately boost your bottom line. 

Unsure which option is right for you? Book a FREE Retail Tech Check-Up with one of our retail experts. 

Book a Free Consultation Call

At Positive Retail we offer a range of services to retailers nationwide.

Contact an expert today to discuss your requirements.